Privacy Policy

We may collect and process the following types of information:

A. Personal Information You Provide

• Name, email, phone number (if you contact us or sign up for a newsletter)
• Payment details (if you register for classes, workshops, or events)

B. Automatically Collected Data (via Cookies & Tracking)

• Google Analytics: Tracks website visits, device type, IP address (anonymized), location, and browsing behavior.
• Meta Pixel: Tracks actions on our site related to advertising (e.g., page views, form submissions).
• Cookies & Tracking Technologies: Store browsing preferences and improve user experience.

Email Communications & Mailchimp
If you subscribe to our newsletter or opt-in for updates, we collect your name and email address through Mailchimp, a third-party email marketing service.

• Why? To send newsletters, event updates, and promotions.
• How? Mailchimp stores your data securely and tracks engagement (e.g., email opens and link clicks).
• Who Has Access? Only VAB and Mailchimp. We do not sell or share your email.
• How to Opt-Out? Click “Unsubscribe” at the bottom of any email or contact us at [your email] to be removed manually.

For more details, see Mailchimp’s Privacy Policy.

We use collected information to:

• Provide and improve our services.
• Analyze website traffic and user behavior.
• Customize marketing and advertising campaigns (Meta Pixel).
• Process payments and registrations securely.

We do not sell your personal information. However, we may share data with:

• Service Providers (e.g., payment processors, email platforms)
• Analytics & Advertising Tools (Google Analytics, Meta Pixel)
• Legal Authorities (if required by law)

For more details on third-party privacy policies:

• Meta (Facebook) Privacy Policy: https://www.facebook.com/privacy/policy
• Google Privacy Policy: https://policies.google.com/privacy

You can manage your cookie preferences at any time:
Cookie settings

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality.
• Performance Cookies: Help us improve the website (Google Analytics).
• Marketing Cookies: Used for advertising and retargeting (Meta Pixel).

You can also disable cookies in your browser settings or opt out of Google Analytics via Google’s opt-out tool.

✔ Access your data
✔ Request correction of inaccurate data
✔ Request deletion of your personal data
✔ Withdraw consent for tracking & marketing

To request changes, email us at: admissions@vaballet.ca

We take security seriously and use SSL encryption and secure third-party payment processors to protect your data.

While we do not personally retain your data, some of the third party services we use may retain data for:

• Analytics: 26 months (Google Analytics default)
• Marketing: Until you unsubscribe
• Transactions: As required for legal or tax reasons

The Victoria Academy of Ballet
2713 Quadra Street
Victoria, BC
V8T 4E5

admin@vaballet.ca